Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. how pitches like ' Jaws on a spaceship' ( Alien) and ' Die Hard on a bus' ( Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectĪs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium Inside, the brothers Heath reveal the anatomy of ideas that stick and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating curiosity gaps. how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria TikTok is working on a feature that will create AI-generated profile pictures, as found by social media consultant Matt Navarra. In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Packed full of case histories and incredible anecdotes, it shows: Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Why does fake news stick while the truth goes missing?
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